From 36 Days of Type:

We are super proud to have our friends from @trufcreative taking over letter Ü as our guests today ♥️ Established in 2006 by industry veterans Monika Kehrer and Adam Goldberg, TRÜF is a Los Angeles-based creative studio focused on brand design, digital and illustration for a wide variety of clients that want their design done differently.

Through the last years, they have been submitting amazing letterforms to this project and since we discovered their work we instantly got hooked to their bold and distinctive style. A style they like to call “messy Modernism”, a balanced mix of geometry, pattern, white space, Bauhaus, Miró and as they like to mention, a little to much caffeine! It’s minimal, modern, graphic, quirky, stylized, grotesque, delightful and just plain weird!

Their typographic work is all about graphic rhythm, flow and balance and act more like design pieces than actual typography, always playing with the juxtaposition between different aspects such as thick and thin, organic and machined, static and moving, classic and avant garde, serif and sans, and how we can create forms that find the balance between those qualities.

It feels great to have them today as our guests after enjoying their work for this project for so many years. Thanks a lot Monika and Adam for being part!